Creation dress watch, eta 2783 automatic, vintage 70s

This is a beautiful Creation Automatic wristwatch in excellent condition, featuring a stainless-steel case with the bold geometric design characteristic of the 1970s. Measuring 35 × 40 mm (excluding crown), it offers a confident wrist presence while remaining comfortable for everyday wear. The brushed surfaces and sharp case lines highlight its vintage charm while giving it a clean, modern look.

The silver sunburst dial is exceptionally well preserved, showcasing applied faceted hour markers that catch the light elegantly with every movement. One of the standout features of this watch is its stunning sky-blue seconds hand, whose vivid color contrasts beautifully with the grey tone of the dial. This detail gives the watch a distinctive visual identity—elegant, refined, yet subtly sporty. The date window at 6 o’clock is neatly framed for easy readability.

The watch is powered by the reliable ETA 2784 automatic movement, known for its accuracy, durability, and ease of servicing. The dial carries the markings “25 Rubis – Incabloc – Automatic – T Swiss Made T”, reflecting careful Swiss craftsmanship. It is fitted with a classic black leather strap, which complements the understated style of the piece.

Overall, this is an excellent vintage mechanical watch: reliable, stylish, and unmistakably 1970s—perfect for enthusiasts of Swiss horology or anyone seeking a refined and distinctive timepiece.

Condition: Excellent overall, with only light case wear consistent with age. The dial remains in pristine, untouched condition.

History of the Creation Brand

The vintage Swiss Création brand registered its name in 1948 and was known for making manual and automatic watches with artistic dials.

Creation was part of the network of small Swiss private-label and independent watch manufacturers active between the 1940s and 1970s. During this period, many workshops produced watches in limited quantities for European retailers or for export, using high-quality movements from respected makers such as ETA, A. Schild, and FHF. Their focus was on craftsmanship, reliability, and appealing design rather than mass-market distribution.

Creation adhered to traditional Swiss watchmaking standards: solid stainless-steel cases, dependable mechanical movements, Incabloc shock protection, and carefully considered aesthetics. Watches like this one represent an authentic chapter of Swiss horological history—reflecting the skill of the independent workshops that thrived before the Quartz Crisis reshaped the industry.

Today, Creation watches attract collectors for their authentic character, distinctive 70s styling, and the robust quality of their Swiss mechanical movements, offering an excellent blend of style, history, and reliability.